circular economy

Energy Efficiency, Sustainability and A Circular Business

In the production of Maxi-Cool close control server cooling solutions, we are fully committed to the notion of continuous self-improvement. A continuous self-improvement is a form of efficiency and in this, we are interested in not only improving the efficiency of our products but also the processes by which they are made and the way we interact with customers and suppliers.

As a business model, we are actively veering away from the linear models of production (take-make-waste) and are interested in the models of circular economies (CE) where everything is healthy food for everything else.  Restorative and regenerative by design, a circular economy aims to maintain the value and use of products, components, and materials always. This means enabling reuse, multiple uses, cascading uses, or fully closed loops for technical or biological resources. Circular businesses have an important role in the transition to the circular economy, and there is a commercial opportunity to recover, generate and maximise value within production and consumption systems. This is delivered through product life extension, re-use, remanufacturing, up and downcycling, and recycling. New business models, the use of new disruptive technologies, and new mindsets, particularly around technology, are also key.

Diagram from, Make UK – Blog, Elizabeth Lowe – 2022

The active production of a micro circular economy translates into a set of daily activities at Maxi-Cool primarily through the application of the 3Rs – repair, reuse, and recycle. The essential values behind this concept are the protection of valuable resources and the reconfiguration of materials for longevity where waste is a cost to business, not something that is passed on.  We endeavour to extend the life of products as much as possible by making all our units repairable and recyclable at the end of life.  Our units are modular and can be added to and modified as cooling requirements change.  In terms of components, we routinely source and select the most energy-efficient parts that are used in new builds.  We also design systems using as much flexibility as possible for replacing outdated parts with new, more efficient parts.  The lifecycle of all our products can be extended through our modular design and we offer end-of-life disposal as a service where we recycle and reuse parts. Innovation should be about how to reuse the tech and build parts that have some sort of flexible usage.

Our sister company Maximise Engineering Services Ltd has a long history of advocating longevity and responsible use of machine tools in manufacturing.  The core of this is the reworking, repair, and maintenance of machinery to enhance longevity and energy efficiency. With 30 years of experience in machine tools, we understand that it is both possible and desirable to make energy efficiencies in production using a paradigm of continuous assessment and improvement in individual businesses.

Net Zero targets and new economic models are set out and identified through academic principles and committees and summits of world leaders, but they will only become reality through individual commitment and action. Energy efficiency is about making your own efficiencies through your choices and activities and does not necessarily have to mean spending thousands on state-of-the-art equipment. Simple choices and clear thinking support efficiencies on many different scales. Bring energy efficiency to your business today!

If you are interested in energy-efficient close control server cooling, we would be delighted to hear from you.  Website:,  email:, phone : 01733 873 262